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Eyebrow product rankings
Every category we cover, re-ranked as formulas and the market change. Scores combine formula, daily usability, applicator, efficiency, user feedback and value. Rankings are never paid for.
Best eyebrow serums
Eight serums ranked on formula, peptides and conditioning agents, daily comfort, applicator, efficiency, user feedback and value.
Top pick: QUABROW Advanced Eyebrow Serum9.3
Best brow gels
Seven gels ranked on hold strength, longevity, natural finish, ease of application and how they behave after hours of wear.
Top pick: Benefit Cosmetics 24-HR Brow Setter9.2
Best brow pencils
Six pencils ranked on tip precision, pigmentation, blendability, longevity, smudge resistance and shade range.
Top pick: Anastasia Beverly Hills Brow Wiz9.2
Best brow lamination kits
Four home kits ranked on completeness, ease of application, treatment time, immediate result and how long it lasts.
Top pick: Mylee Brow Wow Lamination Kit9.0How rankings are built
Each category has a fixed rubric. Serums are judged on formula (peptides and conditioning agents), comfort of regular use, applicator, efficiency, user feedback and value. Gels on hold, longevity, natural finish and behaviour after hours of wear. Pencils on tip precision, pigmentation, blendability, smudge resistance and shade range. Lamination kits on completeness, ease, treatment time, immediate result and how long it lasts. Full methodology.