Brow Review LabIndependent testing

Eyebrow serums · brow care · brow health

Eyebrow products, tested against the evidence.

We assess eyebrow serums, gels, pencils and lamination kits on formula, ease of daily use, applicator quality, efficiency, verified user feedback and value. Independent rankings, no sponsored placements.

Best eyebrow serums 2026 Diagnose a brow problem
Close-up of a natural, full eyebrow in soft daylight

25

products ranked across 4 categories

6

criteria scored for every product

12 wk

minimum use before judging a serum

0

affiliate links or sponsored scores

Rankings by category

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8 tested

Eyebrow serums

Top pick: QUABROW Advanced Eyebrow Serum 7 tested

Brow gels

Top pick: Benefit Cosmetics 24-HR Brow Setter 6 tested

Brow pencils

Top pick: Anastasia Beverly Hills Brow Wiz 4 tested

Lamination kits

Top pick: Mylee Brow Wow Lamination Kit

Top-rated this quarter

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QUABROW Advanced Eyebrow Serum
Best serum9.3

QUABROW Advanced Eyebrow Serum

The best-balanced serum in our ranking: convenient application, a formula developed specifically for brows, and very good user feedback.

SerumMid price
Benefit Cosmetics 24-HR Brow Setter
Best brow gel9.2

Benefit Cosmetics 24-HR Brow Setter

The best combination of strong hold and a natural look. Handles fine and thick brows without a heavily lacquered finish.

Gel · clearPremium
Anastasia Beverly Hills Brow Wiz
Best pencil9.2

Anastasia Beverly Hills Brow Wiz

One of the most versatile pencils on the market. The fine tip draws delicate lines that read as natural hairs.

Pencil · mechanicalPremium

Brow problems, explained

Start with the cause. Thinning from over-plucking, hormonal loss and alopecia respond to different products, and some respond to none.

All brow problems →
Over-plucked browsFollicles usually intact; serums help Thinning outer thirdCheck thyroid before buying anything Patchy lossOften alopecia areata; see a doctor Flaky, itchy browsSeborrhoeic dermatitis, not dryness

Latest guides

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How to regrow over-plucked eyebrows Regrowth · 9 min

How to regrow over-plucked eyebrows

Timelines from our 40-person panel, which products shorten the wait, and the single habit that resets the clock.

 Prostaglandin brow serums: how they work and the real risks Ingredients · 7 min

Prostaglandin brow serums: how they work and the real risks

Why the fastest serums can darken skin, and how to spot an analogue on the label.

 Brow lamination at home: what the kits do and when to skip it Technique · 5 min

Brow lamination at home: what the kits do and when to skip it

How the chemistry works, who should avoid it, and the mistakes that cause breakage.

Ingredient glossary

Know what is in the tube before you buy it.

Every brow-growth ingredient we have encountered, graded by the strength of evidence behind it. Peptides, prostaglandin analogues, oils, vitamins.

Open the glossary →
Isopropyl cloprostenateStrong evidence Myristoyl pentapeptide-17Moderate evidence Biotin (topical)Weak evidence Castor oilNone evidence
Flat-lay of a brow serum, gel, pencil and lamination kit

How we test

Six criteria, one published rubric, every product scored the same way.

Formula and actives, comfort of daily use, applicator, efficiency, user feedback and value. The highest scores go to products that are easy to use consistently and built specifically for brows.

Read the full methodology →